Off Page SEO

How to Build Links for Your Web Site – Off Page SEO

Google Penguin Update

UPDATE: According to Google the last manual update of Google Penguin started on Friday 23rd September 2016.  So far, I have not seen any effect in any Irish websites or SERPs that I am tracking, it may take a few weeks for the full roll out of the integrated algorithm. After many years of waiting for Panda and Penguin updates they will now run as part of the core algorithm.  It will be interesting to see if there are recoveries [...]

The Cost of Links & Link Building

Links cost. It is that simple, there is no such thing as a free link. It is going to cost you time or money. So what is best for you – time or money? Why You Need Links from Other Websites A huge part of Google’s algorithm is based on the idea of citations used at universities.  When writing essays at university I had to provide sources and links to authority work that backed up my argument.  Google’s two founders took this model [...]

Travel SEO

Have you launched your travel site, but the visitor numbers are disappointing?  Or maybe your web site has been up for a while and you need to get more converting visitors. Travel SEO is no different from any other search optimisation and Google recommends SEO for all websites to help them understand the information on the site. Travel SEO – Images Really Help I have worked with many travel websites since 2006 and the following are some of the issues I find, [...]

So You Want to Increase Your Rankings in Google?

First off, we all want this – this should give you the idea that everyone in your niche is competing with you.  However there are some methods recommended by Google to increase your rankings.  And then there are some methods that are frowned on by Google which will also increase your ranking – however don’t get caught. I wonder if @mattcutts could actually rank a site by following his own advice, with no handjobs from coworkers. #onlyifitwashacked — Terry G (@terrygseo) [...]

Negative SEO is Alive and Working – Thank Google

Let’s not kid ourselves; there has always been a possibility for negative SEO.  Our problem is that Google has turned it into a valid way to beat the competition and a new SEO service on offer. If you don’t believe that negative SEO is possible – have a look at these: SEO Book post, a Guardian article, and here at SEOmoz. What are the Negatives? Negative SEO is a combination of links from untrusted sources and highly optimised anchor text. It is [...]

SEO for Small Accommodation Providers

I run a few small web sites in the travel niche simply because I like writing and hill walking.  It is fairly easy to get a link from one of my sites, the site asking for the link just has to show something in return and be part of the target group for that niche. Often this “in return” is having my site listed on their website.  However if I come across something that is different in the travel sector [...]

Brand Killed by SEO Link Building

It is always easy to complain about other SEO companies and the tactics they use with client sites, because of that I have never written a post about any other SEO company – this one is no different. However I want to highlight the issues with your brand and domain name in the new world of Google Penguin. Domain Name is Now Useless I was asked to review a site this week, I discovered quickly that the site has been penalised by [...]

SEO Web Site Review After Being Hit by Google Penguin

 A friend who has a few hobby travel sites asked me to have a look at his sites, all of them were hit by Google Penguin.  It is no surprise that someone should all their sites hit – if you are using the same SEO methods on all sites then it is to be expected. The site I am going to review is – the site was doing quite well, it is relatively new, (less than 2 yrs old), [...]

Search Engine Submission

Launching a new website is great experience. Normally a lot of hard work has gone into the process. The design, the writing, getting the image and tone right – and then the site gets no visitors… One of the first things to do with a new site is add an analytics packages, this way you can see where visitors come from, how long they stay, and if they are heading to your contact us page. This however [...]