E-book Marketing for Independent Authors

Marketing was always important for selling books and getting new authors in front of readers.  Due to the ease of publishing on Amazon Kindle eBook marketing for independent authors has become even more important. But where to start?  I have published one e-book, a travel guide, and in many ways getting in front of my audience was easy.  I had been running a website and a forum on the topic for ten years.  My email newsletter, at that time, went [...]

Understanding Google Adwords Ranking

If you are setting up a Google Adwords advertising campaign for the first time I strongly suggest watching this video, (and hiring me…) It is too easy to watch your budget disappear quickly in Adwords without it providing a good return on your investment, therefore no matter the size of your budget it is worthwhile taking the time to setup your advertising campaign to get the highest return. Depending on your current knowledge this could take only a few hours [...]

An Introduction to Digital Marketing

The growth in online advertising spending is an area that all companies need to be aware of. According to Google the shift in media consumption from 2010 has been the following: 2010                           2014 TV viewing                 47%                            38% Digital / online          25%                            43% Radio                          22%                            16% Print                           5%                              4% This introduction to digital marketing is the blue print for all of my blog posts for the next while. Why you may ask would I layout how to setup your own marketing plan and explain all the [...]

Stop Writing New Blog Posts and Increase Your Visitors by Re-Writing

Would you like more traffic to your website without having to think about new blog post ideas?  Coming up with ideas to write about can be difficult after a while. I want to make your life a bit easier while at the same time increasing the traffic to your website.  It does involve work – unfortunately in SEO there are no easy, work free fixes – no matter what you might read. This post is aimed at my clients who [...]

SEO Competition Research

Before starting to target any particular area online it is important to find out as much information as possible.  These are the main areas I need to have information about: Is there traffic Who are your competitors? How much will it cost to compete? How long will it take to get to the first page of Google? Is There Search Traffic from Google? Search engine optimisation is little use to a website that is selling a product that no-one has ever heard of.  The intention [...]

Travel Insurance SEO – Allianz, Multitrip, or Insure

I am going on holiday shortly and I need to renew my annual travel insurance.  Having decided a while ago VHI was getting too expensive, that is a different conversation to be had at the next renewal date.  However, I was prompted this morning to think about insurance as I was writing meta descriptions for a client site and some of the pages are on travel insurance. So, because I don’t hate my client, I used their site to get [...]