Monthly SEO Plans Return on investment

Understanding Google Adwords Ranking

If you are setting up a Google Adwords advertising campaign for the first time I strongly suggest watching this video, (and hiring me…) is too easy to watch your budget disappear quickly in Adwords without it providing a good return on your investment, therefore no matter the size of your budget it is worthwhile taking the time to setup your advertising campaign to get the highest return. Depending on your current knowledge this could take only a few hours [...]

An Introduction to Digital Marketing

The growth in online advertising spending is an area that all companies need to be aware of. According to Google the shift in media consumption from 2010 has been the following:2010                           2014TV viewing                 47%                            38%Digital / online          25%                            43%Radio                          22%                            16%Print                           5%                              4% introduction to digital marketing is the blue print for all of my blog posts for the next while. Why you may ask would I layout how to setup your own marketing plan and explain all the [...]

Stop Writing New Blog Posts and Increase Your Visitors by Re-Writing

Would you like more traffic to your website without having to think about new blog post ideas?  Coming up with ideas to write about can be difficult after a while. I want to make your life a bit easier while at the same time increasing the traffic to your website.  It does involve work – unfortunately in SEO there are no easy, work free fixes – no matter what you might read.This post is aimed at my clients who [...]

SEO Competition Research

Before starting to target any particular area online it is important to find out as much information as possible.  These are the main areas I need to have information about:Is there traffic Who are your competitors? How much will it cost to compete? How long will it take to get to the first page of Google?Is There Search Traffic from Google? Search engine optimisation is little use to a website that is selling a product that no-one has ever heard of.  The intention [...]

LINK Network SEO Training for Small Business Websites

First this is all very easy is you are using a content management system like WordPress.  CMS make it easy to make the changes that we will need to make to let Google know what your site is all about.Duplicate content: never use content on your site that has been published elsewhere on the web, this will effect the ranking of the whole site.  Don’t use duplicate content for anything.  If you have pdf’s of content that is shown [...]

Travel Insurance SEO – Allianz, Multitrip, or Insure

I am going on holiday shortly and I need to renew my annual travel insurance.  Having decided a while ago VHI was getting too expensive, that is a different conversation to be had at the next renewal date.  However, I was prompted this morning to think about insurance as I was writing meta descriptions for a client site and some of the pages are on travel insurance.So, because I don’t hate my client, I used their site to get [...]