On Page SEO

Keyword Research for SEO and Adwords

Keyword research is the most important element in any SEO campaign. Google’s search results are based on keywords. Type them in, get the results. No research = no dependable keywords, no title tags, unfocused blog calendar, missing opportunities. Keyword research done right = easy planning, a list of content titles, services or products laser targeted, and security from knowing you are investing wisely. It is great being at the top of the search results.  But you can be at the top of Google’s search results [...]

Google SEO Guide for Beginners

With all the negative news about Google SEO, you might think that Google does not recommend SEO. However, Google recommends SEO for your website – you can read the full documents here and here. This post is a synopsis of Google’s SEO guide for beginners. Google’s documentation is a 32 page guide – this is shorter and concise. Put Your Users First Often too much priority is optimising for Google and not for visitors.  This is the wrong way around.  Always optimise your [...]

SEO Keyword Research for Adwords & Organic Search

Great keyword research will take a few days and will use several tools and will examine your competitors websites.  I prefer to start not with the various keyword tools but with a blank sheet of paper. Initially I want to just think about the words and phrases that people might use to look for me, my products, or services using Google.  If you company uses a receptionist to answer the phone ask them what people ask for when they call.  [...]

Should You Use Google’s New Disavow Tool?

Yes. I do have to qualify that a bit.  If your website is newish, less than two years old, you shouldn’t have to use this.  However it is worth checking what your backlink profile looks like and if there is much spam there, an easy way to check is in Google Webmaster Tools. See the full article on SEL here about the announcement from Matt Cutts on this tool. The History of Backlinks and the Need for this Tool Links are the largest [...]

Organising SEO Tasks for Small Businesses

This is a question asked by Brian from http://www.bjp.ie/ on our Facebook page. Getting into a daily, weekly, monthly system of SEO tasks. Also getting a template for organising link building management. And lastly, wondering how much time should a small insurance broker invest in SEO we are totally new to the game. If you really want to profit from the investment you made in your website there is ongoing work that is never complete.   The work is intensive at the [...]