Citation Directory Submissions

local seo strategyLocal directory listings are one of the three main elements to a listing in Google’s local results.

Google’s local listing are the results that are shown at the top of the page – they normally show between 3 and 7 websites.

This is a great way to get more business to some key pages on your site without the long process of traditional SEO. See this page on local SEO for our full service.

An example of local is the search term “SEO Dublin” this search will list 7 companies in the Dublin area.

Citation directories are different from ordinary web directories, they are also commonly referred to as NAP – name, address, phone number.  An example of these types of directories is Yelp.  Google uses these directories as an additional confirmation of your location.

Once you submit your information you can expect these changes:

  • Listing in Google local
  • Higher ranking in Google overall
  • Visitor referrals from the directories
  • More business

How to Rank in Google Local

First you must have a Google my Business account approved for your website.  We can set up Google My Business on your behalf. Contact us.

The information you submit to Google must be absolutely accurate.  For example, I refer to my address as Lower Mount Street – however on Google Maps it is listed as Mount Street Lower, therefore that is the address that must be used.

Consistent Information

The company name, phone number, and address information on your website must be consistent with your listing in Google.  The information that is submitted to citation directories has to be the exact same as your website and Google Places information.

Time to Ranking

Google updates Google Places / Local / My Business, (they change the name quite often), every 12 weeks, so it can take this amount of time for your rankings to change.

We have identified more than 40 citation directories that can be used by Irish companies.   The directories accept all local businesses that have a physical address.

Our directory submission service will check if you are listed in the directory, duplicate listing are detrimental especially if the listing has different information.  We check that your Google Places information is correct, then we submit to the amount of directories you choose starting with the best known with the highest visitor numbers.

Our acceptance rate is about 75% – we cannot guarantee acceptance, as the website are third party owned.  We will confirm emails for your submission, however, there are a few that you will have to confirm with an automated phone call, (we will alert you to these). However you will have access to all the directory submission details; emails, login and password for each, this is useful should you ever change address.

After you have paid you will be redirected to a page where you will download a spreadsheet. The spreadsheet will need to be completed with all your company information. Then email the spreadsheet along with images, logo, photos of business, and a photo of the business owner or marketing person.  The images are not required but do help your listing rank higher in the various directories.

Submit your site now to jump to the first page of Google.