SEO is Doing Not Reading

SEO is Doing Not Reading

How many SEO blogs do you read?  What about SEO forums, books, training courses?

I have been amazed at how much time is wasted in the online marketing arena.  People I know just read, and read, and read…

Nike got it right with the slogan “just do it” – however not many people do.

I own and run about 50 websites in various different niches.  This is far too much for one person to run without help.  Recently I decided to offer the opportunity for guest posts on one of these sites.

The first time I tried this was a closed forum of webmaster that run their own websites.  I stipulated that the content of the posts must be good – my site is fairly good in Google rankings and page strength.  I in 20 posts I received from this community was barely usable – the rest were complete rubbish mostly of spun content of only about 300 words.

So I stop that.

The next time I did something similar with another group of SEO’s.  There was a flurry of emails and private messages interested in sending me posts.  One person did.  I am surprised and not surprised at the same time.

Focus and Concentration is a Problem

For a while after starting in SEO and getting my first website to the top of Google in its niche I noticed that my productivity went down.  I found this hard to believe, had I not got better at what I did now that I was more knowledgeable?  But I found that I had grown an insatiable beast inside me – the beast is more commonly known as information addiction.

Information Addiction

The addiction lead me to read, and read, and read… and not do.  When I was building my first site and getting to the top of Google I had little knowledge of SEO.  I built the site; no-one came to visit.  I found out the site needed links and I started building links and kept at it until 7 months later the site was at the top and it has been there ever since.  During this time I did not spend a lot of time reading about online marketing or search engine optimisation.

There is no instant gratification in SEO it is almost always a long slog until your site gets trust and in my experience that can take a long time.  Have the idea, do the competition research, keyword research, write content, build links – by the time a lot of people get to building links they have lost that first flush of enthusiasm and it just becomes work.

Getting Back to Basics

A while back I stopped and thought what am I doing?  I seemed to be working all the time and not moving forward.  I discovered a few problems:

  • Too much reading and forum commenting
  • Simultaneous work on too many projects
  • No real work structure or planning

The first was the typical information addiction that I see in many people of work online.  I have cut that down and don’t spend time every morning “catching up” – or avoiding work.  I have even taken steps to filter my news consumption as living in Ireland I found myself being demotivated by the stream of negativity.

I cut down to two the amount of projects that I work on at the one time.  This does not include client work.  I have since taken this one step further.  I use basecamp for client work.  It lets me see what has been done, what still needs to be completed and on a month to month basis I don’t have to think too much about where we are with this client.  I don’t know why it took me so long but I have started using this for all my own sites also.

Basecamp and Salesforce forced me to plan better.  I had always been good at planning client work, client SEO days were always marked in the monthly calendar, my own projects are now run the same way.

The worse start I can have for the day is to open my computer without know what I am going to do.  That is a recipe for browsing and not working.

Learning From My SEO Training Course

My most successful client from my SEO course is someone who did not know anything about websites or SEO.  She had a website for her business but had never really done anything with it – the usual online brochure type site.

After leaving the course she just followed the instructions – she did not have a wish to be an SEO expert.  She fixed the site issues that I had highlighted for her site – she called me a couple of times to ask simple questions and just did the work.

On the course I provide 5 of my sites where participants can submit articles and get links back to their site.  To date she has been the only client that has provided five articles, additionally they were very good articles so I had no problems getting links back to those pages she had written making the links to her site even stronger.

Her site ranks at No 2 for a fairly competitive term, I would like it to be No 1 – but she has done this without know a great deal about SEO – but boy can she work.

Just Work

I think this can be said for many businesses – just do the work – stop reading unless it is to solve a specific problem – otherwise just do the work, and you will be happily surprised at the results.



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Comments (4)

  • Ian Cleary Reply

    Hi Lesley,
    Interesting post. I do read a lot of content to stay on top of what’s happening in the industry but don’t write enough. Time to start scheduling the writing and put it down as a work task and then it will get done!


    May 10, 2011 at 4:33 pm
    • admin Reply

      Yes, I know that problem also. Posting, for me, always ends up at the bottom of the pile – something else to consider.

      May 10, 2011 at 6:10 pm
  • Glen Quinn Reply

    I probably fall into the content reading category as well. Here’s an issue I find with the net especially if your starting out. Likewise as above, I’m an ‘information addict’ I started out in social Media on facebook, then a website, Blogging, then that led me to SEO, SEM, Online Marketing, Studying to be Google Certified, Now I’m totally addicted to Offapge SEO, linkbuilding. (I’ve done the majority of this with no contacts, sometimes I feel like I’m chasing my tail while reading these blogs / forums looking for info) Suppose it’s good practice to learn the hard way!

    Nice post by the way 😉

    May 24, 2011 at 9:23 pm
  • Trinity Reply

    Hi! You are absolutely right:-)

    I am an author for a German Blog, the Blog owner is doing the SEO and we often have the SEO-author discussions. That’s why I am reading in SEO-blogs to get an idea of the matter, rather than DOING SEO actively:-). It’s good to know a bit what’s going on on the SEO-front, because we aren’t content builders but authors who just speak their minds. And it’s also interesting for me to know some of the SEO tools as I also like to have many readers.

    Greets from Germany!!!

    September 5, 2011 at 9:46 am

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