Using Google Analytics to Find Ideas for Blog Posts

Using Google Analytics to Find Ideas for Blog Posts

clip_image001[13]Sometimes it can be hard to come up with ideas for blog posts.  However there are a couple of ways that Google can help with this.  I covered some of this information regarding Google Webmaster Tools in this post.  It has become essential that you have Google Webmaster Tools installed on your site.

Google Analytics


This is the most popular analytics software used on websites.  There are others and some will just use the stats from their server.  Google Analytics is easy to use and install.  I always install more than one analytics on websites if there is a blog and the main site, this is easy in GA.  For example on one site I have about 10 separate analytics code snippets – one for the main site, one for the blog, one for the forum, it has a new blog on a slightly different topic, and then there are various translations into different languages.

Separating out the analytics like this help me see the information better and record the visitors and keywords for each part of the site.  Some parts get visitors that use thousands of different keywords every month and analytics will only show 500 keywords at a time.

Finding Topics

Log into your analytics account and scroll down to Traffic Sources Overview, here you will see where your traffic is coming from – numbers and percentages from search engines, direct traffic, and referring sites.  Click on view report.

Scroll down, we are interested in the last panel on the right side, the one labelled Keywords.  Click on view full report.


If the keywords are more than 500 change the dates on the top right to reduce the keywords to 500 or less, if you have more than 500 keywords per day you will hopefully be using a paid analytics to collect all the information.  Then click to see the full list of keywords in the little drop down menu at the bottom right.

This is an example of what I like to target – the middle one, number 466 below.


This keyword has had 3 visits and everyone of them bounced right off the site.  That means they found my site using these keywords and stayed on the site for less than 20 seconds.  It should be easy to rank highly for this and pick up traffic that will stay on the site if I give them what they are looking for.  I will again rank for more long tail keywords.

I will now take this keyword group and check it in Google’s search results to see the competition.  I will the check the same phrase in Google External Keyword Tool to see the estimate of visitors and variations on the phrase.  I can also check the same in Google Webmaster Tools to see where I am listing for this keyword phrase.

This may seem a lot before you even start writing blog posts.  However is it not better to know you are targeting the right area rather than shooting in the dark and hoping for the best?  Once you get used to this it will take less than 30 minutes to have 4 or 5 good blog titles for the next week or month – not so bad.

Write the Post

Use the keywords from above and Google External Keyword Tool and write the post.  I suggest trying to write at least a min of 350 words, I do prefer more as longer posts do better in the search results and give me more long tail keyword visitors.  If you don’t have time to write get someone else to do it, Text Brokers is good, but can be difficult for specialised posts.

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