Business

ecommerece store

The Anatomy Of A Great Ecommerce Website

The ecommerce world is a dog eat dog one. With consumers being presented with thousands of potential results for their search queries, the competitive landscape is fierce. In order to get the top spots on Google and succeed as an ecommerce business, you need to get surgical when it comes to understanding your audience and their needs. Pre-empting their search queries, answering their questions, and looking ahead to upcoming shopping trends should be on your agenda. Here are some [...]

Funding and Grants for New Businesses in Ireland

Funding and Grants for New Businesses in Ireland

According to the most recent Doing Business Rankings published annually by the World Bank, Ireland is the 18th most business-friendly country in the world. When we are talking only starting a business, things look even better for Ireland as it finds itself in the tenth place.And while starting a business in Ireland is easier and more straightforward than in the majority of other countries, it is still a complex process, especially when you don’t have the initial capital. The good [...]

How to Create a Small Business Digital Marketing Plan

A digital marketing plan is simply a plan that you will follow for a period of time to promote your business online. The idea behind creating a plan is sound, however deciding what to include can sometimes be daunting. The following will illustrate a simple online marketing plan that will fit most small company budgets. This plan is aimed at business to business companies, usually in services area.  Digital planning for B2C will take a bit more work. Decide on Your Budget [...]

Cheap SEO – Is that what you want?

First off, no I don’t offer cheap SEO and this is not an ad for cheap services.  In fact I have a philosophical problem with any business that brands their services as cheap. Recently a client told me that their current SEO provider was cheaper and that they had various quotes that were also cheaper than my price.  So why did they engage me? Recommendations This is where all my new clients have come from during the last couple of years, so [...]