The words “small business digital marketing strategy” do have a very serious ring to them, don’t they? Even a bit ominous, if you ask me. When embarking on the amazing journey of running a small business (with the hopes of one day running a large business) – you need to do a lot of prepping before you actually start doing business. As a friend of mine would put it: you need to hone the ax before you start chopping [...]
First off, no I don’t offer cheap SEO and this is not an ad for cheap services. In fact I have a philosophical problem with any business that brands their services as cheap. Recently a client told me that their current SEO provider was cheaper and that they had various quotes that were also cheaper than my price. So why did they engage me? Recommendations This is where all my new clients have come from during the last couple of years, so [...]
We started working with this B2B service provider in February 2017. In Jan of 2017, the website had around 400 visitors from Google, by Jan 2018 this was over 8,500 for the month. Cube started in February with an SEO and Content Audit. Both audits resulted in a lot of work. The company had recently undergone a rebranding, changing the company name, and had moved the content from an older domain to a new domain. The redirects from the old domain [...]
The ecommerce world is a dog eat dog one. With consumers being presented with thousands of potential results for their search queries, the competitive landscape is fierce. In order to get the top spots on Google and succeed as an ecommerce business, you need to get surgical when it comes to understanding your audience and their needs. Pre-empting their search queries, answering their questions, and looking ahead to upcoming shopping trends should be on your agenda. Here are some [...]
According to the most recent Doing Business Rankings published annually by the World Bank, Ireland is the 18th most business-friendly country in the world. When we are talking only starting a business, things look even better for Ireland as it finds itself in the tenth place. And while starting a business in Ireland is easier and more straightforward than in the majority of other countries, it is still a complex process, especially when you don’t have the initial capital. The good [...]
Any business is based on healthy competition – that is not surprising. There won’t be any development and forward movement without competition. Competitors inspire you to work harder to beat them and become a leader in the niche. Despite this fact, your competitors can be an excellent way to dive deeper into different aspects of marketing and skyrocket your business online. In this guide, I will cover a detailed process of doing a competitor analysis and growing your brand online. Let’s get [...]
