Off Page SEO

How to Build Links for Your Web Site – Off Page SEO

Guest posting

Is Guest Post Outreach Just a Numbers Game?

When we are talking digital marketing and especially search engine optimization, the question of guest blogging simply has to be raised sooner or later. And perhaps more than is the case with anything SEO-related, everyone has their (usually very strong) opinion on guest blogging. The Complex Case of Guest Blogging One of the more important opinions on guest blogging has to be that of the biggest search engine in the world. Namely, Google’s own guidelines warn against guest blogging campaigns which [...]


Google Penguin Update

UPDATE: According to Google the last manual update of Google Penguin started on Friday 23rd September 2016.  So far, I have not seen any effect in any Irish websites or SERPs that I am tracking, it may take a few weeks for the full roll out of the integrated algorithm. After many years of waiting for Panda and Penguin updates they will now run as part of the core algorithm.  It will be interesting to see if there are recoveries [...]


The Cost of Links & Link Building

Links cost. It is that simple, there is no such thing as a free link. It is going to cost you time or money. So what is best for you – time or money? Why You Need Links from Other Websites A huge part of Google’s algorithm is based on the idea of citations used at universities.  When writing essays at university I had to provide sources and links to authority work that backed up my argument.  Google’s two founders took this model [...]


Travel SEO

Have you launched your travel site, but the visitor numbers are disappointing?  Or maybe your web site has been up for a while and you need to get more converting visitors. Travel SEO is no different from any other search optimisation and Google recommends SEO for all websites to help them understand the information on the site. I have worked with many travel websites since 2006 and the following are some of the issues I find, addressing these are the first [...]