Off Page SEO

How to Build Links for Your Web Site – Off Page SEO

Link Building Strategies for E-commerce Sites

How is link building different for e-commerce sites? While the basic process of building links in itself works the same whether for e-commerce sites or any other sites, most SEO experts agree that e-commerce can be more difficult for one particular reason: It’s hard to get people to link to pages that have high commercial intent. Getting links to product pages can be even more challenging. Still, there are many good methods for scoring links to e-commerce sites. Here’s a number [...]

link building

The Truth about Building and Outsourcing Links

Chatting to a friend who also works in digital marketing a couple of months back, we got to talking about link building. 30 minutes into the conversation, I realized I was outlining a strategy for his business, and he was nodding and telling me he’d love to hire us – which was quite the opposite of the point I was trying to make. It quickly got me thinking – is link building really that difficult, or that boring, or just plain [...]

Guest posting

Is Guest Post Outreach Just a Numbers Game?

When we are talking digital marketing and especially search engine optimization, the question of guest blogging simply has to be raised sooner or later. And perhaps more than is the case with anything SEO-related, everyone has their (usually very strong) opinion on guest blogging. The Complex Case of Guest Blogging One of the more important opinions on guest blogging has to be that of the biggest search engine in the world. Namely, Google’s own guidelines warn against guest blogging campaigns which [...]


Travel SEO

Have you launched your travel site, but the visitor numbers are disappointing?  Or maybe your web site has been up for a while and you need to get more converting visitors. Travel SEO is no different from any other search optimisation and Google recommends SEO for all websites to help them understand the information on the site. I have worked with many travel websites since 2006 and the following are some of the issues I find, addressing these are the first [...]


Google Penguin Update

UPDATE: According to Google the last manual update of Google Penguin started on Friday 23rd September 2016.  So far, I have not seen any effect in any Irish websites or SERPs that I am tracking, it may take a few weeks for the full roll out of the integrated algorithm. After many years of waiting for Panda and Penguin updates they will now run as part of the core algorithm.  It will be interesting to see if there are recoveries [...]


The Cost of Links & Link Building

Links cost. It is that simple, there is no such thing as a free link. It is going to cost you time or money. So what is best for you – time or money? Why You Need Links from Other Websites A huge part of Google’s algorithm is based on the idea of citations used at universities. When writing essays at university I had to provide sources and links to authority work that backed up my argument.  Google’s two founders took this model and [...]