Digital marketing and its innumerable subdivisions are some of the most turbulent aspects of modern business and if you wish to stay in the loop, you really have to be fully committed. It feels that every day, a new tactic is discovered, a new tool makes its appearance, a new agency comes up with something paradigm-changing, and the list goes on and on. If you wish to stay on top of all things SEO & digital marketing, you have only [...]
You will likely have found this page after searching for write for us or similar. If you have you know the story regarding guest blogging. But, just in case you don’t the following are some guidelines. Send all requests to leslie (at) cubeseo (dot) ie Make a Friend Don’t be anonymous. Don’t expect a reply if you send me an email from an anonymous Gmail address and don’t tell me the website you are writing for – you are just wasting time – [...]
Before starting to target any particular area online it is important to perform competition research first to find out as much information as possible. These are the main areas I need to have information about: Is there traffic Who are your competitors? How much will it cost to compete? How long will it take to get to the first page of Google? Is There Search Traffic from Google? SEO is little use to a website that is selling a product that no-one has ever heard [...]
When we are talking digital marketing and especially search engine optimization, the question of guest blogging simply has to be raised sooner or later. And perhaps more than is the case with anything SEO-related, everyone has their (usually very strong) opinion on guest blogging. The Complex Case of Guest Blogging One of the more important opinions on guest blogging has to be that of the biggest search engine in the world. Namely, Google’s own guidelines warn against guest blogging campaigns which [...]
Would you like more traffic to your website without having to think about new blog post ideas or building more links? Coming up with ideas to write about can be difficult. I want to make your life a bit easier while at the same time increasing the traffic to your website. It does involve work – unfortunately, in SEO there are no easy, work free fixes – no matter what you might read. This post is aimed at my clients who have [...]
The growth in digital online advertising and marketing spending is an area that all companies need to be aware of. According to Google, the shift in media consumption since 2010 has been the following: Chanel 2010 2014 TV viewing 47% 38% Digital / online 25% 43% Radio 22% 16% Print 5% 4% This introduction to digital marketing is the blue print for all [...]
I am going on holiday shortly and I need to renew my annual travel insurance. Having decided a while ago VHI was getting too expensive, that is a different conversation to be had at the next renewal date. However, I was prompted this morning to think about insurance as I was writing meta descriptions for a client site and some of the pages are on travel insurance. So, because I don’t hate my client, I used their site to get [...]
SEO is all about Google. Sure, there are SEO experts who dabble in Bing or DuckDuckGo, but for the most part, search engine optimisation is about Google search and ranking as high as possible in Google’s search results. Because of this, it is always a good idea to go to the source when thinking about doing SEO or hiring an SEO company to help your business. The good news is that the folks who work at Google are actually very forthcoming with [...]
Marketing was always important for selling books and getting new authors in front of readers. Due to the ease of publishing on Amazon Kindle eBook marketing for independent authors has become even more important. But where to start? I have published one e-book, a travel guide, and in many ways getting in front of my audience was easy. I had been running a website and a forum on the topic for ten years. My email newsletter, at that time, went [...]
