Marketing

An Introduction to Digital Marketing for Businesses

The growth in digital online advertising and marketing spending is an area that all companies need to be aware of. According to Google, the shift in media consumption since 2010 has been the following: Chanel                        2010                         2014 TV viewing                 47%                            38% Digital / online          25%                            43% Radio                          22%                            16% Print                           5%                              4%This introduction to digital marketing is the blue print for all [...]

Increase Your Visitors Using a Content Audit and Re-Writing

Would you like more traffic to your website without having to think about new blog post ideas? Coming up with ideas to write about can be difficult. I want to make your life a bit easier while at the same time increasing the traffic to your website. It does involve work – unfortunately, in SEO there are no easy, work free fixes – no matter what you might read. This post is aimed at my clients who have started blogging on their [...]

How to Hire a Good SEO Company

SEO is all about Google. Sure, there are SEO experts who dabble in Bing or DuckDuckGo, but for the most part, search engine optimization is about Google search and ranking as high as possible in Google’s search results. Because of this, it is always a good idea to go to the source when thinking about doing SEO or hiring an SEO company to help your business. The good news is that the folks who work at Google are actually very forthcoming with [...]

E-book Marketing for Independent Authors

Marketing was always important for selling books and getting new authors in front of readers.  Due to the ease of publishing on Amazon Kindle eBook marketing for independent authors has become even more important.But where to start?  I have published one e-book, a travel guide, and in many ways getting in front of my audience was easy.  I had been running a website and a forum on the topic for ten years.  My email newsletter, at that time, went [...]

SEO Competition Research

Before starting to target any particular area online it is important to find out as much information as possible.  These are the main areas I need to have information about:Is there traffic Who are your competitors? How much will it cost to compete? How long will it take to get to the first page of Google?Is There Search Traffic from Google? Search engine optimisation is little use to a website that is selling a product that no-one has ever heard of.  The intention [...]

Travel Insurance SEO – Allianz, Multitrip, or Insure

I am going on holiday shortly and I need to renew my annual travel insurance.  Having decided a while ago VHI was getting too expensive, that is a different conversation to be had at the next renewal date.  However, I was prompted this morning to think about insurance as I was writing meta descriptions for a client site and some of the pages are on travel insurance. So, because I don’t hate my client, I used their site to get [...]