On Page SEO

where to start with seo

Where to Start with SEO

Let’s imagine that you are a first-time webmaster or a business owner whose company is working on a new website. You have big plans for it, you have an unlimited number of ideas for the website and you really, really wish for it to both wow users and make conversions. While you are working on it, you are also doing your best to get informed and you soon realize that pretty much everyone is telling you to also keep in mind [...]


Organising SEO Tasks for Small Businesses

This is a question asked by Brian from http://www.bjp.ie/ on our Facebook page. Getting into a daily, weekly, monthly system of SEO tasks. Also getting a template for organising link building management. And lastly, wondering how much time should a small insurance broker invest in SEO we are totally new to the game. If you really want to profit from the investment you made in your website there is ongoing work that is never complete.   The work is intensive at the [...]

SEO Checklist

How to Perform a Quick SEO Audit

An SEO audit is the first thing that you should do if you plan to boost your website’s search engine ranking and to fix most (if not all) SEO errors. An audit can be an overwhelming task and it might need a lot of time but a quick SEO review won’t take much of your time. It can be done quite easily with minimum tools. So why to conduct a quick SEO audit instead of a complete and detailed audit? Well, if [...]


Keyword Research for SEO and Adwords

Keyword research is the most important element in any SEO campaign. Google’s search results are based on keywords. Type them in, get the results. No research = no dependable keywords, no title tags, unfocused blog calendar, missing opportunities. Keyword research done right = easy planning, a list of content titles, services or products laser targeted, and security from knowing you are investing wisely. It is great being at the top of the search results.  But you can be at the top of Google’s search results [...]


Google SEO Guide for Beginners

With all the negative news about Google SEO, you might think that Google does not recommend SEO. However, Google recommends SEO for your website – you can read the full documents here and here. This post is a synopsis of Google’s SEO guide for beginners. Google’s documentation is a 32 page guide – this is shorter and concise. Put Your Users First Often too much priority is optimising for Google and not for visitors.  This is the wrong way around.  Always optimise your [...]


SEO Keyword Research for Adwords & Organic Search

Great keyword research will take a few days and will use several tools and will examine your competitors websites.  I prefer to start not with the various keyword tools but with a blank sheet of paper. Initially I want to just think about the words and phrases that people might use to look for me, my products, or services using Google.  If you company uses a receptionist to answer the phone ask them what people ask for when they call.  [...]