Search engines must be able to access all the pages on your site and not get lost or caught in any spider traps along the way. The most common type of spider trap are calendars where the pages generated can be infinite.
On site optimisation is best done after the keyword research is completed. We believe that keyword research is probably the most important task in SEO. If you find yourself optimising your site before the keyword research is completed stop now and go back and finish that first.
Most on site mistake are easy to fix: page heading and H tags, titles, description, the use of meta keywords, lack of content, menu problems, site architecture, domain issues, hosting setup and location, IIS servers – all is cover on the SEO training.
There is a lot to take in during the course to help with that we suggest that you ask questions to clarify whenever something is not clear and take notes as required. The training course material is available to all participants at the end of the day by email. We also provide documents written by Google and a SEO cheat sheet for search.
Generally once on site optimisation is completed it does not have to be redone unless there are shifts in the Google algorithm.